Rolex SA is a Swiss luxury watch manufacturer based in Geneva, Switzerland.Originally founded as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England in 1905, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch CO Ltd. in 1915. After World War I, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and in 1920 Hans Wilsdorf registered Monters Rolex SA in Geneva as the new company name which eventually became Rolex SA later.



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